SWEED

SWEED is a Swedish beauty brand combining modern make-up with easy-to-use, professional formulas. Founded by make-up artist Gabriella Elio, the brand was created with the aim of developing products that enhance natural beauty and make it easy to achieve a fresh, modern look.

SWEED first became known for its mascaras and products for lashes and brows. Today, the range includes a versatile make-up collection for eyes, lips and complexion – from mascara, eyeliner and lip liners to lipsticks, bronzers, highlighters and powders.

SWEED is characterised by modern textures, carefully selected shades and a natural, effortless approach to make-up. The brand is vegan and cruelty-free, combining professional performance with a contemporary beauty concept.